Marketing &
campaign support
Campaign planning, audience research, content coordination, brand consistency, and performance tracking.
↗Hello, I'm Habiba
Ideas that move
business forward.
International Management Master's student with hands-on experience in retail, cross-departmental coordination, and structured reporting for senior stakeholders.
01Profile
Strategy with
a human touch
a human touch
A little about me
I connect the dots between people, insights, and meaningful growth.
Passionate about omnichannel strategy, marketing, and the beauty and skincare category. I bring structure to complex projects and turn observations into clear next steps.
What I bring
Skills & strengths
Marketing &
Data &
analytics
Power BI dashboards, Excel analysis, KPI reporting, trend tracking, and sales/market insights.
↗Research &
insights
Market benchmarking, competitor analysis, customer segmentation, SWOT/PESTEL, and business reporting.
↗Tools &
languages
Power BI, Excel, SQL basics, DAX, Canva, Adobe Creative Suite, PowerPoint, English C1, German B2.
↗Selected work
Projects with purpose
01 / Campaign strategyAURA
Brand & performance marketing
AURA – Skincare Ad Campaign Strategy & AI Creative Direction
Built a complete go-to-market campaign for a skincare serum launch focusing on the 4 Ps, performance modeling across CTR and conversion, and A/B test planning.
Canva AIAdobe PhotoshopGoogle Sheets
↗02 / Data intelligenceGMD
Business analytics & operations
Global Market Dynamics & Supply Chain Cockpit
Designed an executive dashboard to monitor international expansion risks, FX exposure, and logistics performance across markets, enabling faster decision-making for supply-chain and market strategy.
Power BIDAXSQLData Modeling
↗03 / Business conceptM101
Market positioning & strategy
Macros 101 – Business Concept & Market Positioning
Connected competitor and market benchmarking, SWOT and PESTEL analysis, customer segmentation, and financial planning into one focused GTM strategy.
SWOT / PESTELMarket researchBenchmarking
↗The journey so far
Experience & education
Experience
Customer Service & Sales Associate
KFC · Hanau, Germany
Marketing Executive
Sitara Petroleum Service Limited · Pakistan
Human Resources Intern
Pak-Arab Refinery Limited (PARCO) · Pakistan
Education
M.Sc. International Management
Hochschule Fulda · Germany
BBA (Marketing & Communications)
The Women University Multan · Pakistan
Have a project in mind?
Let's make something
thoughtful together.
habibarafique989@gmail.com ↗
+49 176 75401795Fulda, Germany